Fact Sheet – June 2025
July 21, 2025
BYOB Alcohol Promotion “Shots by H & R BYOB” in Piliyandala, Colombo
July 22, 2025
Location: Near the Makumbura Multimodal Transport Center, Kottawa, Colombo District
Close to the southern expressway entrance, situated along the main Colombo–Awissawella road.
Date of observation: 8th July 2025
Reported by: Ruchira Madushan
Overview
This report outlines a new promotional concept by the alcohol industry under the theme BYOB (Bring Your Own Bottle). The idea is to encourage people to bring their preferred alcoholic beverages to participating restaurants in the area.
Location Details
- High Footfall Area: The location is close to the busy Makubura Multimodal Transport Center, ensuring a steady stream of commuters and travelers.
- Restaurant Hub: Surrounded by many restaurants and eateries, which makes it an ideal setting for BYOB promotions.
- Accessibility: Proximity to the southern highway entrance increases convenience for both local and out-of-town visitors.
- Main Road Visibility: Situated directly on the Colombo–Awissawella main road, attracting attention from daily traffic.
Promotional Strategy: BYOB
Customers are invited to bring their own alcoholic beverages to participating restaurants.
Restaurants will offer special dining packages, entertainment, and curated food pairings to complement the BYOB experience.
The promotion creates a relaxed and personalized dining environment, appealing to groups and individuals alike.
