“Abhisheka” Promotion in Tangalle, Hambantota
July 22, 2025
“Abhisheka” Tobacco Retail Strategy in Weerawila, Hambantota
July 22, 2025
Location: Close to Tissamaharama Town, on the Tissamaharama - Matara Road, Hambantota District
Date of observation: 16th July 2025
Reported by: Ruchira Madushan
Overview:
This "Abhisheka” Shop, displaying tobacco-related branding, is located in a high-traffic area catering primarily to travelers heading to popular destinations such as Kataragama, Yala, Kirinda, and Tissamaharama City. The shop operates in close proximity to a liquor bar, raising concerns over the clustering of alcohol and tobacco outlets in a space frequented by the general public, including families and youth.
Location Details:
The shop is situated approximately 500 meters from the Tissa Wewa, a well-known local attraction, and lies adjacent to a liquor bar. Positioned along a main travel route, the shop has high visibility and footfall from both local residents and tourists commuting to nearby religious and recreational destinations.
Implications and Concerns:
The strategic placement of the Abhisheka Shop next to a liquor outlet and along a key travel route points to deliberate targeting of travelers and tourists. The use of tobacco branding in a location associated with leisure and pilgrimage can normalize the use of tobacco products in public and family-friendly settings.
