Strengthening Specific Communities

Plantation Sector Programme

This programme aims to develop a sustainable process in reducing alcohol, tobacco and other drug related problems in the plantation community. The plantation programme was initiated in 1995 with the Plantation Human Development Trust (PHDT) as a pilot project. It was extended to 9 estates in the phase I of the project with the support from Asian Development Bank (ADB), the Regional Plantation Companies (RPCs) and the Plantation Development Project of the Ministry of Plantation Industries. Phase II continued with funding by Asian Development Bank (ADB) and Japan Bank of International Corporation (JBIC).

Several of our results from this programme are,

• Reduction of the aggregate consumption of alcohol
• Reduction of youth getting initiated to consume alcohol
• Increase quitting of alcohol use by alcohol users and reduction in the frequency and the quantity consumed
• Reduction of demand for alcohol causing the selling points to reduce
• A marked difference in the incidents of violence, in the labor turnout especially during festivals, in the status of women and in the wellbeing of children

At present, ADIC has successfully completed Alcohol Prevention Programmes in 100 estates under the Plantation Development Project of the Ministry of plantation industries during 2007/2009. Since 2009 up to the present, ADIC is following up with the project in the plantation sector.

Since 2017 ADIC uses two methodologies for this programme, model estates and macro level. Model estate programme focuses on four estates and macro level programme targets the whole plantation community.