What we do

SOCIAL MOBILIZATION

The amount of alcohol, tobacco and other drugs consumed within a given society influences the extent of alcohol problems in that society. According to evidence, alcohol related harm is directly related to the aggregate amount of alcohol consumed by a particular population.

With the end of the three decades of civil war in Sri Lanka many entertainment events and opportunities are organized for the civilians to celebrate the freedom. Alcohol and tobacco consumption is promoted at these events.

Therefore to minimize the harm done through alcohol and other drugs, the interventions are needed to prevent initiation of drug use, reduce heavy drug use, minimize harmful patterns of consumption and change the harmful consequences associated with drug use.

Social Mobilization programme is developed to create an environment where the influential force of users and the industry is reduced and to empower all the communities to counterattack all kinds of social factors which glamorize alcohol, tobacco and other drugs, 

Community interventions

The social mobilization programme carries out community based interventions at selected locations based in all districts of the country, mobilizes people through several structures such as youth groups, NGOs, CBOs, Schools, Government structures, Development organizations, creates experimental programmes such as demonstrational sites and incorporates drug prevention into the agendas of other developmental organizations.

Working with Children and Youth

Children and youth are primary target groups of ADIC programmes. We do various methods to approach children and youth in Sri Lanka.    Social mobilization programme conduct intervention with selected Preschool children, Primary school children and youth clubs. Capacity building programmes are conducted for Primary school teachers, Preschool teachers and Early Childhood development officers and Preschool development officers in selected districts

Student in Youth training institutions of Youth corps and Technical colleges are conducted training programmes with the collaboration of the Ministry of Youth Affairs & Skills Development and the department of Technical Education & Training.

We implement joint projects with the National youth service council targeting youth in district level.

Working with Women

Women can play major role in the field of drug prevention. We educate women to help reduce drug related problems in their family. Programmes are implemented with different methods. Women development officers are trained in selected districts and Women groups are educated in selected areas.

We work with Women Development Federation, Hambantota (WDF) which is the largest women organization in Sri Lanka by mobilizing women voice against violence related alcohol and women rights.

Working with Pregnant mothers

During the pregnancy period the husband and whole family is a lot concerned about mother and the child. Therefore he is very flexible to change towards the goodness during this period. Therefore we use this opportunity/time period to influence the husbands of these pregnant mothers through them, to reduce their tobacco and alcohol consumption. This programme is a collaboration programme with Public Health Midwife of Medical officer of health office.

Working with men

We help alcohol and tobacco users to free form alcohol and tobacco. A collaboration programme is conducted with the Sri Lanka Army, Navy and Ari force in order to free from alcohol and tobacco use.

Model village programme

The social mobilization programme selected villages in Kurunegala district and developed as a model village in which the people are fully aware about the awful truth of alcohol consumption and where the consumption of alcohol is detested and discouraged.

STRATEGIC INTERVENTION DIVISION

The primary objective of the strategic intervention (SI) Programme is to identify and neutralize influences that promote drug use and create a social milieu in which drug use is discouraged and which prevents initiation of drug use in order to achieve the above objective, different types of campaigns and awareness programmes were carried out continuously island wide with the participation and support of volunteers, CBOs and GOs. it is believed that a continued commitment to public education is essential for changing the publics’ attitude on tobacco and alcohol. The SI team acts a watch dog in observing industry strategies and counterattacking them.

Scope

The activities done by the strategic intervention division are targeted around areas where most people gather island wide.

utilize the opportunities at innovative way to address the people regard alcohol, tobacco and other drug issues.

Activities

Strategic Intervention division mainly doing 12 seasonal Event, District poster campaign, Social media campaign,

  • Sripada campaign
  • Indipendence day campaign
  • Nuvara eliya campaign
  • Poson campaign
  • Shop owner campaign
  • Town campaign

Main Events- April 01st

Although April first is referred to as “April fool’s day” convert this day to be called “The existing smokers day”

Process

This concept has been continuously implemented for the past 07 years. The following are the activities done to implement this concept

  • Tv discussions
  • Tv advertisement
  • Newspaper advertisement
  • Town campaign
  • Celebrity videos

Seasonal Campaigns

Creating an uneasy environment for the people of N’eliya  in regard to the consumption of alcohol and tobacco

Identifying the strategies of the alcohol and tobacco companies and Neutralizing  their impact on society

process

  • Banner campaign
  • Leaflet & sticker campaign
  • Shop owners awareness campaign

POLICY ADVOCACY PROGRAMME

Policies on National level are of immense value when creating a positive environment for effective prevention strategies. Such policies exercise control over big multinationals that manufacture, promote, and sell Alcohol and tobacco in a way that negate all efforts taken to reduce the Alcohol and tobacco demand in the communities; especially among children.

Policy and advocacy programme operates the formulation and implementation of effective policies at national and local levels to discourage and control drug use through different government structures, local government organizations, political parties, institutes, CBOs, communities and other structures.

Milestone in Policy and Advocacy programme – National Authority on Tobacco and Alcohol (Act No.27 of 2006)

Effective policies to control alcohol and tobacco are needs felt by many agencies in the field of health. Therefore in 1991 ADIC launched a campaign under the theme of “Vote for anyone who supports the alcohol and tobacco policy” during the election period to raise this issue and it was repeated at every election of Parliament, Provincial council and Local Government until 1995. In 1995, the former Executive President of Sri Lanka, recognizing the harm of alcohol and tobacco, commissioned a group of academics and professionals to draft a “National Policy on Alcohol and Tobacco”. This Policy was presented to the President on November 12, 1997. After much debate and controversies, ADIC contributed barely to convince the Parliament of Sri Lanka to certify the National Authority on Tobacco and Alcohol (Act No.27 of 2006), on the 29th of August 2006. This act came into effect on the 01st of December 2006 after 10 years of the first draft.

Along with this development ADIC continued to work by mobilizing and pressurizing the government to strengthen the prevailing policies and to work towards new policies.

FCTC

The WHO Framework Convention on Tobacco Control (WHO FCTC) is the first international treaty negotiated under the auspices of WHO. It was adopted by the World Health Assembly on 21st of May 2003 and entered into force on 27th of February 2005. It has since become one of the most rapidly and widely embraced treaties in United Nations history.

Sri Lanka was the first in South Asia and the fourth in the world to ratify the FCTC treaty.

Smoke free work places 
ADIC initiated ‘smoke free work places’ project at Railway Department, Port Authority and Postal Department in collaboration with those authorities to let people live happily in a smoke free environment and to reduce the second hand smoking and tobacco consumption. More than 45,000 employers who work at these places are the main beneficiaries of this project.

RESEARCH AND EVALUATION PROGRAMME

Research and Evaluation (R&E) Programme aim to develop and maintain ADIC as innovative and scientific evidence based resource centre for drug prevention nationally and internationally. R & E programme conduct wide range of activities resulting in publications and adding more value to ADIC as a research centre.

The activities conducted by R&E Programme;

  • Conducting scientific evidence based research studies with regard to alcohol and tobacco prevention
  • Disseminating scientific evidence based research studies with regard to alcohol and tobacco prevention
  • Evaluating programmes with regard to alcohol and tobacco prevention conducted by ADIC or donor funded projects.
  • Gaining recognition as a research centre of excellence nationally and internationally.

Trend Surveys

To determine trends in consumption of alcohol and tobacco, a survey is conducted in selected districts in Sri Lanka biannually in the months of July and December since 1998.

Research Symposium

ADIC and the Department of Community Medicine, University of Colombo jointly organize the Research Symposium annually on Combating Alcohol, Tobacco and Other Drugs in National Development.

The main objective of the Research Symposium is to gather research studies and successful evidence based programmes addressing alcohol, tobacco and other drugs in national development. Other objectives are as follows;

  • To provide a platform to compile and disseminate evidence generated on alcohol, tobacco and other drugs in Sri Lanka.
  • To establish a database of individuals and organizations engaged in research on alcohol, tobacco and other drugs in Sri Lanka.
  • To initiate a dialogue among academia and professionals from different disciplines through research on alcohol, tobacco and other drugs in national development and evidence based prevention programmes.
  • To formulate a network among the above mentioned individuals and organizations to collaborate and contribute for sustainable development through controlling alcohol, tobacco and other drugs in Sri Lanka.

HUMAN DEVELOPMENT AND ADMINISTRATION

Human Development and Administration programme manages the human development and daily office operations. The programme oversees number of divisions including human resources, facilities management and finance. The human development programme develops and implements organizational strategies, policies and plans the use of materials, human resources and manage the administrative staff.

Tasks and Responsibilities

The Human Development programme is responsible for improving processes and policies, manage administrative staff and play a role in long-term organizational planning.

Human resources:

  1. Identify training and capacity building needs of staff and volunteers, preparing capacity building plans and executing the plans
  2. Position posting, screening and interviewing candidates
  3. New hire orientation program; exit interview program
  4. Reviews operating costs and suggests cost saving measures
  5. Conduct pen discussion for a fair and common discussion platform

Office management:

  1. Manage daily office operations
  2. Negotiate contracts, MOUs and agreements
  3. Liaison to association attorney for legal aspects of association administration
  4. Planning and conducting performance appraisals and reviews

MEDIA INTERVENTION PROGRAMME

Objective: effectively utilize the impact of media on Alcohol, Tobacco and other drug prevention attempts.

All the print and electronic media influence to promote as well as to demote drugs. The world facts have also proven its impact on human behaviors. Media is one of the major ways to communicate myths and false facts regarding ATOD use and it is an essential source to convey effective messages to the public as well. We have recognized the possibilities, opportunities and limitations of media intervention on Drug prevention attempts.

The Media Programme has been divided into three categories – such as expose the media (ex: expose media as an entity that has connections with the alcohol and tobacco companies, and it helps to promote such products.)  , expose to the media (ex: raise awareness in media on how it is being used by the alcohol and tobacco companies.) and expose through media (ex: reveal the strategies of alcohol and tobacco companies through media.). ADIC Media Programme addresses all the parties between public and the media person. Media heads, journalists, students who study media, school media clubs and policy makers related to media field are all included in the target group. The programme manages the existing structures and generates new information which is helpful for prevention activities. Call for media discussions and disseminate effective information through media are some of the key interventions of the Media Programme.  As an organization specialized in ATOD prevention, ADIC is the only place which monitors the print and electronic media in a scientific manner. It is helpful to recognize the way the media behaves and create further responses to media.

In brief, ADIC Media programme tries to increase media literacy of people and empower them to respond to media influences.

PLANTATION SECTOR PROGRAMME

Main goal of the plantation program is to develop sustainable process for reduce the alcohol related problems in plantation sector.

In 1995, Alcohol and Drug Information Centre (ADIC) together with the Plantation Housing and Social Welfare Trust now known as the Plantation Human Development Trust (PHDT), initiated a pilot project to reduce the alcohol related harm in the plantation sector. Subsequently interventions were extended to an additional nine estates with the support of the Asian Development Bank (ADB), the Regional Plantation Companies (RPCs) and the Plantation Development Project of the Ministry of Plantation Industries.  After eighteen months of interventions, it was found that the aggregate consumption of alcohol had reduced with hardly any youth getting initiated to consume alcohol. Quitting of alcohol use by alcohol users and reduction in the frequency and the quantity consumed also contributed to this overall reduction. As a result the demand for alcohol reduced causing the selling points to reduce drastically. There was a marked difference in the incidents of violence, in the labor turnout especially during festivals, in the status of women and in the wellbeing of children.

Interventions to reduce alcohol in the estate sector by ADIC has been successful in 10 estates in Sri Lanka. Based on the success of Phase I, ADIC and PHDT are convinced that the Phase II of the Plantation Development Project (PDP) funded by both Asian Development Bank (ADB) and Japan Bank of International Corporation (JBIC) should establish a sustainable infrastructure which would enable a wider outreach within the estate sector.

At presents ADIC has successfully completed the Alcohol Prevention Programmes in 100 estates under the Plantation Development Project of the Ministry of plantation industries during 2007/2009.

2009 to up to now ADIC is conducting follow up programme in plantation sector with using varies method.

In 2017 ADIC started to work under the two methodology. Model estate programme and mecrow level programme. model estate programme are going in four estates and mecro level programme target all plantation community.

Our objective is to develop number of model estates in Nuwara Eliya district.

ADIC currently has collaborated with Bogawantalawa Tea Estates PLC for conduct alcohol demand reduction programme in Nuwara Eliya district, selected four estates. Namely, Norwood, Wanarajah,   lethentley, Osborne. During this project 17000 people are covering and project will be going to till 2022.Intervention will be target to users and non-users. (Children, youth, women, union leaders, alcohol users, men). This programme follows totally community base approach.

Activities:

  • Evaluations
  • Training programmes to volunteers
  • Training programme to health staff.
  • Muster shad discussion
  • Children group activities
  • Discussion with Alcohol Users
  • Youth programme
  • Women group discussion
  • Male group discussions
  • Work with political leaders
  • Special day campaigns
  • NGO, CBO‘s staff training programme.

PSYCHOLOGICAL COUNSELING SERVICES

As ADIC received requests from national and international level to serve individual based service for the drug users to be free from alcohol, tobacco and other drug usage. To cater the requirement psychological counseling service was inaugurated at ADIC as a separate programme.  A social psychological approach is used to prevent the drug related problems in the communities and rehabilitate the users. The clients who are unable to visit ADIC are treated over the phone or other convenient communication methods for empowering and letting them understand the myths about drugs and strategies of the alcohol, tobacco industries use. Further it supports them to change the behaviors of themselves and their family members.

We observed the need of the drug addict counseling techniques for the counselors and facilitators in Sri Lanka and we support them with effective techniques of the drug counseling at the trainings and workshops for them while conducting counseling group techniques and awareness workshop at the rehabilitation centers for alcohol, tobacco and other drug addicts.

PROGRAMME FOR HEROIN USERS TO BE FREE FROM DRUGS

Drop-In-Centre (DIC) 
We use a friendly and supportive environment at DIC to change the behaviours of heroin users positively and this centre is not a rehabilitation centre. In this concept, strict rules, regulations and time tables are not being used. The users are free to come and go at any time they want. Facilities to read, play and held discussions with ADIC are provided. The only rule imposed at the centre prohibits them to use heroin inside the DIC.

One to One Discussions With Heroin Users – By Field Workers
Discussions are held with the heroin users individually at their locations. Barriers to quit (physical, psychological and social), myths on heroin use and how to overcome the withdrawal symptoms are the topics mainly discussed in these one to one meetings. Very personnel and secret matters related to heroin addiction are openly revealed by the heroin users at these meetings.

Low Cost Community Based Camps (LCC)
LCC are treatment camps established to help heroine users to stop using drugs. Mainly the social psychological method is used to help them. Several selected heroin users are registered and entered into a camp for fifteen days. The camps will be situated at a place with a free environment near their home places. The activities done at the camp include trainings and discussions on the heroin issue, life skills, leadership, fun games, and brain storming sessions. Follow up plans are made for all the participants during the camping period with their contribution. Most of the daily camp activities are done by the participants. The community contribution is a very important factor in the LCC concept. LCC facilitates the community members to identify their responsibilities towards these participants living in their own community.

Make the Support Environment to be Free
Family members of heroin users (parents, wife, and children etc.), police, religious leaders, community members and other leaders of their own community are the key roles or the important supportive roles in this treatment concept. Trainings and discussions are held with them to create a friendly and supportive environment for heroin users to quit.

Support Groups 
Support groups are formed by the ex drug users. The main responsibility of them is to help the current drug users in their community to quit drug use. Sharing their past experiences in quitting heroin is very important and inspirational for the current heroine users to quit heroin consumption. This approach also strengthens the support group members as they engage themselves in helping others.

Small Group Discussions with Ex Drug Users
Ex drug users were facilitated by ADIC team to talk openly regarding the positive benefits they received after stopping heroin use. This process helps everyone to learn positive practices of others which will sustain their efforts in quitting heroin.

Group Meetings Mixed with Ex Drug Users and Current Users
Combining both ex drug users and current users motivate them to share their experiences. The current users discussed issues such as barriers to quit heroin use; with the ex users and this process helped them to strengthen their idea to quit.

Brain-Storming Discussions in User Groups 
User group discussions were focused mainly on how and what users feel after using the drug and the withdrawal symptoms. In many cases, after using the same drug at same level in the same social background the reported withdrawal symptoms were different and contradictory. Using such examples, users were able to differentiate learned effects of the drug from the subculture and the real chemical effects of the drug.

Group Discussions with Vulnerable Groups
Non drug using impish youth, very closely engaging with user groups or living in same drug using community are recognized as vulnerable groups. They are at a big risk to use heroin with the force of their user friends. Changing their thinking pattern regarding heroin use and prevent them in starting heroin use are the main purposes of working with these groups.

Increase The Range Of Happiness And Push Them Towards A Healthy Life
Sports, concerts and events are organized for them to take responsibilities. These activities help them to realize how to spend their time happily and worthily.

Follow Up 
Follow ups concern about – stopping use, reducing use, behavioral changes, and environmental changes.

SCHOOL PROGRAMME

Preventing initiation of alcohol, tobacco and other drugs is an important component in the ADIC’s comprehensive drug control programme. Behavioral changes of students are expected through effective education on drug prevention with innovative and technically accurate interventions. It also hopes to mobilize the students to make changes among peers. Hence it is the responsibility of the School Programme of ADIC to implement such approaches by reaching the tomorrow’s potential drug user through the schools.

Awareness programmes for students and training programmes for teachers are implemented in collaboration with the Ministry of Education in order to create an environment that discourages alcohol, tobacco and other drugs use among the students. In addition to the formal activities, campaigns and exhibitions are carried out to minimize the initiation of alcohol, tobacco and other drugs.

“Youth Zone” is a group consisting students who are out going, ready to follow new trends, do experiments, create trendy activities in schools and the most vulnerable to initiate alcohol, tobacco and other drugs. ADIC uses a student centered approach for the Youth Zone to establish a sustainable process to minimize the use of alcohol, tobacco and other drugs initiation at schools.

LIBRARY INFORMATION PROGRAMME

The goal of library information programme is to Develop and maintain ADIC as an innovative and scientific resource centre in drug prevention nationally, regionally and internationally.

Our objective is to collate and disseminate scientific evidence based information on prevention of alcohol, tobacco and other drugs. For that we form news, concepts, etc. Analyzed information and data using the latest information are disseminated to several structures via special communication systems.

Apart from being a prominent information resource provider for academics and the general public in the field of drug prevention this programme also acts as an effective trainer to the clients who visit the information unit which is well known as the ADIC Library; specially for university students and higher education followers who visit in search of information for their thesis and assignments. In addition the Information programme provides services to University students, Researchers, Post Graduate students, doctors and other professionals.

Promoting User friendly services

The Information unit emphasized its need on promoting innovative, quality services while adhering to the highest professional standards and the principles of being user-friendly, effective, efficient approaches. New prevention aids in the form of trailer made audio – visual and printed training materials are developed, and this is made available to a large number for organizations and individuals who actively carried out awareness to communities. Apart from these facilities we provide the e-library facilities to as a leading facilitator of drug prevention.

For clients who find it difficult to visit the ADIC Library to get information, the required information is e-mailed or posted as a special service by the Information programme. User friendly information disseminating services such as e-news and E- mails, phone calls and video calls via internet is also available. 

Being updated

Information programme carry out awareness meetings to share latest information and data and to update the staff and volunteers in new knowledge concerning prevention.

Link with National and International Library Networks

Our Library hosts one of the best compilations of information in the South Asia region, with a fully computerized data base providing easy access to an extensive collection. ADIC library is a member of the Health Literature Library and Information Services net work Sri Lanka [HELLIS] and is therefore linked to the health library net work. We are connected to the Sri Lanka Library Association (SLLA) International Federation of Library Association – (IFLA) and Commonwealth Library Association (COMLA) to provide our services nationally and internationally.

Information Dissemination

ADIC & Public Library Network

Since 2010 ADIC Library has being maintaining a Public library network and it has been identified to be one of the most effective and appropriate path to disseminate our effective and evidence based information. Sri Lanka holds more than 1000 libraries under its Local Government Authority. In 2014 we empowered the librarians to make community pressure to discourage Alcohol, Tobacco & Other drug in their areas. We also share information with university libraries, National College of Education (NCOE) libraries and educational institute libraries.