ADIC conducts April 1st Campaign annually on Tobacco demand reduction in Sri Lanka. Main aim of this program is to establish the idea of “April 1st is the day of Still Smokers” in the minds of people by year 2025. This is one of the main campaigns conduct by ADIC Island wide with the help of team ADIC, Volunteer groups and other government and non-government officials in distributing birthday cards for smokers, posters, video wall advertisements, social media posts and other entertainment events. Special support by corporative sector in media is significant throughout the campaign.